Nutritional gummies have taken the global supplement market by storm. As pioneers, the U.S. market has embraced this dosage form, with gummies becoming a mainstream option in MULO (multi-outlet) retail channels. However, gummies account for only 5.8% of total supplement sales on Amazon.（*data source: Spin, MAT202406）
So what separates a hit gummy product from the rest?
Based on consumer behavior research, the success of gummies depends on several key factors:

- Low-dose actives are ideal for gummy form: These potent ingredients work at small doses, allowing consumers to enjoy the benefits without compromising the product’s sensory experience. Take Melatonin for example—it’s practically made for gummies, helping people improve their sleep routines in a more enjoyable, less “medicinal” way.

- Appealing to younger consumers and children: In brick-and-mortar stores, bright packaging and visually enticing gummies are hard to resist when seen on store shelves. A bottle of  Multivitamin Gummies can grab attention instantly, particularly among younger consumers and kids.

-  Indulgence without guilt: For those who love sweets but want to maintain their digestive health,  Fiber Gummies are a game-changer. Delicious and functional—fiber-packed gummies let consumers satisfy cravings while supporting their gut health. It’s guilt-free magic!

- Mood boosters in gummy form: Whether you’re having a tough day or need a dopamine boost, a sweet treat like Ashwagandha Gummies can help balance your mood. A little stress relief in a delicious form? Yes, please!

At IVC, we recognize that not all supplements are suited for gummies, but there’s no denying that this dosage form is transforming the way people experience dietary supplements. By making supplementation more enjoyable, gummies are here to stay. With our innovative gummy technologies and insights into global consumer preferences, IVC can help make your next product a market leader with long-lasting market potential.